Frequently Asked Questions
WHAT SETS ESSENCE® APART FROM OTHER PET FOODS?
Essence® is committed to providing one of the highest protein levels in the market. That’s why our recipes feature a minimum of 85% animal protein ingredients, which is one of the highest available anywhere. This ensures your pets have healthy bodies, keen minds, and radiant spirits.
Real meat and fish are the first ingredient in all Essence® recipes. It’s important to us that your dogs and cats get the highest quality protein and nutrients, and you can only get that from meat. That’s what their ancestors ate, and that’s what your pets should be eating now – animal proteins, of the highest quality. That is what carnivores crave. That is what Essence® provides.
IS ESSENCE® GOOD FOR ALL LIFE STAGES OF DOGS AND CATS?
Essence® Ocean & Freshwater Recipe for Dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) dog food nutrient profiles for all life stages.
Essence® Air & Gamefowl Recipe and Ranch & Meadow Recipe for Dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) dog food nutrient profiles for all life stages excluding growth of large size dogs (70lbs or more as an adult).
All Essence® Recipes for Cats are formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) cat food nutrient profiles for all life stages.
WHERE IS ESSENCE® MADE?
All of our Essence® recipes are manufactured here in the heart of the United States, in Minnesota and South Dakota.
WHY DO WE NOT USE PROBIOTICS LIKE CHAMPION DOES IN THEIR FORMULAS?
With an 18-month shelf life for Essence®, we believe that most probiotics won’t survive in the bag. Our philosophy is to have the consumer use fresh probiotics if they so choose.
IS THERE A FREQUENT BUYER PROGRAM?
Yes, there is a Frequent Buyer Program for Essence®. Visit your local independent retailer and ask them about the Frequent Buyer Program to get started.
HOW WILL I KNOW THAT MY DOG OR CAT WILL LIKE ESSENCE®?
While conducting field trials for Essence®, dogs and cats preferred Essence® 9 out of 10 times, making Essence® one of the most palatable brands on the market.
WHY ARE THERE ADDED VITAMINS IN ESSENCE®?
Essential vitamins and minerals round out Superior Nutrition. In nature, carnivores get what they need from the food they eat. However, it can be inconsistent at times, depending on the food available. That’s why Essence® provides your dogs and cats with a full complement of essential vitamins and minerals, including taurine, via an exclusive vitamin pack produced in Europe by a human consumable vitamin plant.