Essence, a premium pet food brand containing 85% animal protein inngredients, will be available in stores nationwide beginning March 2019

(VALENCIA, Calif.)—February 5, 2019—Pets Global, the founders of leading pet food brands Zignature and Fussie Cat, are excited to announce the launch of Essence: A premium pet food brand consisting of 85% animal protein with no flax seed, alfalfa, potatoes, green or field peas and sunflower oil. The product will be available in March.

Available in wet and dry formulas for both dogs and cats, Essence is a clean formula product which meets the needs of pet owners seeking a product with specific ingredients they wanted to either change or add to their pet’s daily nutritional diet.

“As pet parents, we want what is best for our pets and Essence delivers the highest quality in pet nutrition, while taking into consideration the changing needs pets have,” said Pets Global President, Daniel Hereford. “We wanted to create a product that would aid consumers in obtaining the highest level of nutrition for pets and contribute to their pet’s overall healthy lifestyle.”

Essence offers three unique formulas with the main ingredient being a meat or fish protein, backed by meat or fish meal. Formulas available are: Ranch & Meadow containing boar, goat, lamb, and pork; Air & Gamefowl containing guinea fowl, duck, turkey, and chicken; and Ocean & Freshwater containing herring, sardines, mackerel, and salmon. All formulas also contain chia seed oil, coconut flour, and pumpkin, as well as a custom vitamin pack.


Essence will be sold through independent brick and mortar business partners. It will not be sold on Amazon or Chewy.

“Essence is a reflection of our commitment to our independent brick and mortar business partners to offer them a pet food product that will surpass pet parents’ expectations for their pet’s nutritional goals,” said Hereford.

For more information about Essence, please visit: essencepetfoods.com


About Pets Global

Pets Global is a family owned and independent holistic wellness pet food company based out of Southern California with products sold in more than 5,000 stores nationwide. They are leading the industry in high quality formulas for both cats and dogs, while creating new and innovative products to meet the growing nutritional needs of pets. For more information about Pets Global, please visit: www.pets-global.com. For more information about other family of brand products Zignature, Fussie Cat & Inception, please visit: www.zignature.com ,  www.fussiecat.com ,and www.inceptionpetfoods.com.

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